Nicotine pouches are simple, but the first one is still a new experience: the tingle, the placement, the question of what to do with it afterwards. Here is everything a first-timer needs, from the people who make [NuBz.
Before you start
- Pick a light strength. [3mg is the right first pouch for almost everyone.
- Pick a flavor you already like: [Wintergreen if you like mint, [Peach Mango Freeze if you like fruit, [Clear if you would rather taste nothing at all.
- Wash your hands. The pouch goes straight from the can to your mouth.

Step by step
- Take one pouch from the can. A NuBz can holds 20, and the lid has a compartment for used pouches.
- Place it between your upper lip and gum, slightly to one side. Most people prefer the upper lip; the lower lip works too.
- Leave it alone. Do not chew it and do not move it around — the pouch is designed to sit still and release slowly.
- Keep it in for up to 60 minutes, or take it out earlier if you have had enough.
- Drop the used pouch in the lid compartment or a bin. Never swallow a pouch or its contents.
What the first few minutes feel like
Expect a tingle where the pouch sits. That is the nicotine releasing, and it settles within a minute or two. NuBz pouches are semi-moist, so there is no dry, scratchy feeling and nothing to spit; swallowing normally is fine. The flavor should stay balanced for the full hour rather than fading after ten minutes.
If the tingle is stronger than you expected, take the pouch out and try again later, or with a lighter strength. It is far better to come back tomorrow than to decide pouches are not for you after one uncomfortable go.
Mistakes that make beginners quit
- Starting too strong. A [9mg pouch is not a first pouch.
- Chewing or shifting the pouch, which releases nicotine faster and unevenly.
- Placing it dead center under the lip, where it is more noticeable to you and to everyone else. Tuck it slightly to the side.
- Using several pouches in a row before you know your tolerance.
- Judging a strength by the first pouch. Give it a few.
How many pouches a day?
There is no single number, because tolerance varies from person to person. Use pouches according to your own tolerance, one at a time, and treat the first can as a calibration. The [full FAQ covers usage, ingredients and shipping in more detail.
NuBz products are for adults 21 and older. Nicotine is addictive — use pouches according to your own tolerance, one at a time.











